Scanning and Saving Business Cards using Evernote and Even Hooking it up to LinkedIn

Did you know that you can scan and save business cards in Evernote?

If you're a regular Evernote user, this is a great way to save business cards. 
I have a folder in Evernote for each of my clients. I have notes (obviously) for each of those clients in those folders.
And now I also have a photo of their business card in their folder.
PLUS (this makes this all worth it to me) when I scan their business card I have the option to add the information directly to my contacts on my phone.

So this allows me to:

• Add the contact to my phone list (or Gmail contacts)
• See their business card without carrying it with me
• Plus you can also connect it to LinkedIn if you have that app installed on your phone which will pull in a photo and any other details that LinkedIn has.

Sweet!

How do you do this?

Have the Evernote app on your phone. Sign in.
(if you're going to connect it to LinkedIn, make sure your app is downloaded)
Hit the plus sign to make a new note.
Choose the camera icon. 
The camera will size, straighten and read your business card.
It automatically take the photo, too. So have the card on a clean surface, Hold your phone so the edges of your card are visible on your screen. Give your phone a minute to grab the pic.
Double check the info in the fields that will show up.
Click save and choose whether to add it to your contacts. or scan another or done.
I choose save to contacts here. 

*** helpful side note... when you choose to save it, make sure it's saving to your Gmail account if you use a droid. it may default to phone contacts. Phone contacts usually don't sync. I had that problem after getting a new phone.

Click save and the back arrow to get back to Evernote. Then you can scan more or be done.
I also really like having a copy of the image of the card in their folder, just in case any info wasn't transferred correctly.

I do love technology!

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Claiming your Yahoo Business Page with OUT having to pay Yext

The most frequently asked questions from my clients this week are:

Q1. How do I claim my Yahoo Business Listing with OUT having to subscribe to Yext?
and then:
Q2. Can't I just pay you to do this for me?

A1. There is a way to do this and I can show you.
A2. Lol, yes you can.

1. Go to search.yahoo.com.
2. MAKE SURE you click on the word local.
3. Search for your business.
4. When you click on the main heading when you're in LOCAL, it opens up information on the right including reviews, directions, a link to your site and if you scroll down you see an option to verify your listing. You want that.

This bring you to Yext. There is much marketing hoopla and information about all of the places that you're failing and data that supports that you should pay them for stuff. 

Don't Pay Them.

From here you just go through the process of filling in your information (you don't need the report sent to you) as though you were moving forward with a paid account.

When you get to the last page where they show you the payment plans.... squint your eyes a bit and look towards the bottom and you'll see a place to click where you can claim your Yahoo listing for free.

You can then verify your ownership by having them email you and clicking on the verification email. 

Ta-da! You have claimed your Yahoo listing for free.

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We are here for you, SMB's : )

You would benefit from having your own Google Analytics on your website rather than having your vendor's info. Here's why.

This week's question of the week has come up 3 times already and it's only Wednesday.

So it's time to talk about it. I recommend this to all of my clients to prevent future headaches. 

Why should I have my own Google Analytics account? My vendor has one for me?

Answer: So what happens when they aren't your vendor anymore? 

• They could close.
• They could have a rate increase that you don't agree with so you no longer want to do business.
• A new and better vendor could come along.
• You might want to run reports on your own with out requesting them.
• You might want to add conversion goals on your own.

There are many reasons that relationships dissolve and if it dissolves with a website or SEO vendor, you will lose all of your site history if it's in their account.

At this time, Google Analytics accounts can not be transferred from one account to another. So the data collected... all of the valuable historical... will stay in your vendors account and be lost to you.

Plus it's so easy to create your own pixel and give it to them to place on your site (it is YOUR site). You can do this and set it up and never look at it again - BUT you always have it.

This blog will help you create the pixel under your own account name so you can send it to your vendor. Click here for that article. Because at some point, you or someone you employee will be able to use the information.

*Please note - when you do this, MANY web guys and SEO vendors gets nervous. "Why are you doing this?" they opine. "Are you going to discontinue my services?".

Sometimes they even tell you that it can't be done because it messes up the reporting.

The best ones won't be nervous. They will know their value to you.

A good web guy will be able to do it without it messing up the reporting.

But if you start hearing the excuses above, then tell them that you'd like them to remove their pixel and add yours. Tell them you'll make them an admin on your account. (don't forget YOU have the RIGHT to this information.) Telling them this usually helps them to figure it out.

So go for it as soon as you're able. Get ownership of your own information. I repeat... someday you will be glad you did.

Super Geek alert... for those of you that want to go deeper into the technical, here's the information about 2 or more GA on one site. For those who don't want deep geek, you can look away. You have what you need already : )

Multiple tracking codes on web pages

This information is straight from Google Support.

Google allows Multiple tracking codes on web pages however some configs may not be supported.

You can install multiple instances of the Google Analytics tracking code on your web pages to send data to multiple properties in your account.

Not all configurations are supported. You can, for example, install multiple instances of the Universal Analytics tracking code (analytics.js) on your web pages but only one instance of the Classic Analytics code (ga.js). Multiple instances of ga.js might result in inaccurate data collection, processing, or reporting. You can, however, install one or more instances of analytics.js on web pages that also have a single instance of ga.js.

Using multiple tracking codes might be useful if users with access to different properties need to see data from the same web site, or if you have multiple versions of a web site. You might, for example, want to collect data from example.com using one instance of analytics.js, collect data from example.co.uk in another instance of analytics.js, and use a third instance of analytics.js on both websites to see the aggregate data.

Using Multiple Tracking Objects you can combined multiple Google Analytics ID's and accounts, this is useful for multiple site owners overseeing all of parts of the website. This can be done by editing the JavaScript see the example below:

ga('create', 'UA-XXXX-Y', 'auto');
ga('create', 'UA-12345-6', 'auto', {'name': 'newTracker'});  // New tracker.