Have you looked at your Twitter Analytics lately? Twitter Analytics 101

Many people aren't even aware that Twitter Analytics are available to them.
In 2014, Twitter made their Analytics available to everyone, not just the top Twitter users.
While I don't recommend that my clients obsess over these metrics every day, I do suggest looking at them every two weeks. I look at them for my clients weekly. Twitter Tuesday : )

So how do you find your Twitter Analytics?
You can log into analytics.twitter.com with your Twitter account info. 
OR even easier for me is...
Click on your photo in the right side of your screen and the drop down includes Analytics as an option. 

When you click on it, you come to your Analytics dashboard with 7 tabs on top. 

Let's look at some of the most important metrics right here on the Home Tab.

Impressions are the number of times your Tweets were seen by people on Twitter. This is similar to the "reached" metric on Facebook. In itself, his number isn't terribly telling, but it does give you a good baseline to know how many times your Tweets are seen overall.

Engagements are the total time your Tweet was interacted with. So any clicks, shares, expansions, Retweets, username expansion, anything that a person would do with a tweet is measured here.

Your Engagement Rate is the number of engagements divided by the number of impressions. This is similar to click rate in more typical digital advertising. In it's self, it's not an end-all-be-all, but it's good for measuring higher interactions with specific tweets and starts giving you insight into what your followers enjoy.

Click on the Tweets Tab and you get more analysis about individual tweets. 

Clicks are visible on the right side of the screen. This measures the number of times that people clicked on a link in your Tweet. It is a great conversion type of metric. You can clearly see what your people are responding to with your content.

Clicking on any Tweet here allows some in-depth insight into each Tweet.

On this page you can also see your top tweets and top replies.

You also have the opportunity to promote tweets from this screen based on the engagement you received.

The Audience Tab is just what it says, a demo breakdown of your Audience. 

Twitter Cards allow you to attach rich media experiences to Tweets about your content; Twitter Card Analytics gives you related insight into how your content is being shared on Twitter.

We'll cover Twitter cards in another post. Its more 102 than 101.

The Video Tab gives insight into your videos. 

The Events Tab shows you events that are trending on Twitter and gives you the ability to run Promoted Campaigns based on those events. We will cover that in Twitter 103.

The Tools Tab will be covered in Twitter 104. Let's focus on all of the new insight that you have right now : )

How To Digital focuses on explaining digital marketing in English. The end goal isn't to turn you into a tech geek (not that there's anything wrong with that). Our goal is to help everyday people understand digital marketing in small and manageable bites.

Did you know Pinterest has Analytics, too? Click here....